A large part of the sustainability movement is driven by fear—fear of natural disasters, disappearing habitats, and of the unknown. But, that’s not what sustainability is about; it’s about hope. Read on to see how we can create hope for the Earth, out of fear.

 

Which scares you the most?


Peak Oil
Nuclear Proliferation
Social Sec. Bankruptcy
National Debt
  • Are You Gonna Eat That?

    A transformation has occurred in the supermarket aisle and begs the question: Is fear driving the growth of the organic food market?

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  • g-Think Survey Results: The Fear Factor

    g-Think asked our survey responders what they feared the most. Coming out on top was climate change, followed by the war in Iraq. See the entire list Here’s the list in order of the fear… [more]

  • In Japan, Fear Morphs into Positive Action

    The Japanese seem to have adopted a uniquely pragmatic approach to climate change, integrating some deep-seated environmental and cultural values into their response to climate change issues.

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  • Fear and the Spin Cycle

    Ian Fowler takes a look at how politicians and companies are trying to “out-green” each other when it comes to environmental stewardship. But, consumers may just be looking beyond the… [more]

  • I am the Messenger of Fear

    Is it scary?” That was the question a concerned teacher asked me a few days before I was to give a slideshow presentation of An Inconvenient Truth to her fifth- and sixth-grade class.

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  • Carbon Footprinting

    Markus Matthews of g-Think takes a look into the environmental future and sees a carbon tax on the horizon; rising costs combat ecological disasters.

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  • The Culture of Fear

    Fear is all-pervasive, and it’s addictive. Behind much of our rationale for what we buy, for voting the way we do and determining our vision of the future, fear is a basic ingredient of our… [more]

  • The Fear of China

    1.3 billion Chinese consumers are re-shaping the world and in turn leading to a fundamental change in the global power stakes.

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  • The Power of Nightmares

    Jason Louv of Green Team takes at look the the BBC’s ‘The Power of Nightmares’ and discovers that both ideologues and extremists use fear to hypnotic effect.

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  • The True Colors of Terror

    Hank Stewart looks at the political use of the National Threat Level as a tool to manipulate public opinion.

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