Does having a celebrity as the face of a brand make a difference? Does a celebrity hurt or help product being sold?

As “celebrity broker” Tim Cavanaugh describes, a celebrity spokesperson can greatly influence the purchasing decisions of the consumer.

Would you buy a product if it was endorsed by Paris Hilton or Bono? The g-Think Celebrity Index rates some celebrities on a scale of 1 through 10 according to how our panel of Awakening Consumers… [more]

Should Celebrities Endorse Products and Support Causes? g-Think panelists respond to questions on celebrity endorsement of products and support for causes.

How much power does a celebrity really have over your pocket book? A look into how celebrities sway consumer purchase decisions.

A woman’s dream of having a green limo company has finally come true. Y.Fray’s Eco-limo company has attracted several celebrities helping to further the environmental movement.

Support for the environmental movement reached a huge milestone by taking center stage in the May 2006 issue of Vanity Fair. Will the publicity hurt or help?

A New Breed of Eco-Entrepreneurs Enters the Marketplace: g-Think interviews three new eco-entrepreneurs who are entertaining the mainstream. They are cool, pragmatic and stylish.