Pity the poor consumer looking for a Caribbean destination: The generic marketing of Caribbean destinations is making it hard for consumers to tell the difference and make a choice. Hugh Hough… [more]

Christine MacKay of Crooked Trails explains the philosophy behind community-based travel and explains how this kind of travel can benefit the environment, local people and provide for a rewarding… [more]

As Green Team’s Jimmie Stone describes, we live in a world of paradox with no clear-cut decisions or answers.

Why do Awakening consumers travel? Business? Sure, that’s one reason. But what happens when a trip is their own? What do they hope to achieve from leisure travel? Like so much in the marketplace,… [more]

The g-Think survey reveals the Awakening Consumers’ environmental concerns and considerations when it comes to travel plans.

Markus Matthews of g-Think takes a look at how the ease of travel and the search for ever more adventurous places is changing the travel industry.

Eager to capitalize on a growing group of travelers who prefer to stay in hotels that reflect the local culture and are environmentally friendly, major hotel chains and many independents are changing… [more]

More and more players are entering the benchmarking and accreditation game: With a call for better industry standards when it comes to environmental sustainability and local sensitivities, increasing… [more]