Coca-Cola/WWF

Only 1% of the world’s water is potable. And from that, Coke is made. We needed to raise awareness of the importance
of protecting the source of fresh water.
Life Flows On.

Because fresh water is critical to all forms of life, WWF was seeking to protect fresh water sources around the globe. Only 3% of the earth’s surface water is fresh water; of that, only 1% is potable. Considering that it takes 250 liters of water to make just 1 liter of Coca-Cola, the beverage giant understood that they had an opportunity and an obligation to lend a hand. Green Team helped unite two global icons – WWF and Coca-Cola – to preserve 10 critical fresh water sources around the globe, and developed a creative platform to create awareness and action: Life Flows On.