NRDC

Natural Resources Defense Council (NRDC) asked Green Team to create a series of ads warning New Yorkers of the dangers of diesel fumes spewing from city buses. After some legal wrangling, our Dump Dirty Diesel ads wound up in a very ironic place: on the buses themselves. The campaign led to the purchase of 100 natural gas buses, and drew significant media coverage, including articles in The New York Times, Washington Post and features on local TV Stations

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