We are a strategy firm that specializes in awakening brands to their true purpose.
We believe a brand that embraces sustainability and has a purpose beyond selling products…will sell more products. Our positioning process – called a Brand Awakening – hinges upon a set of interrelated factors: the perception and reality of the product; its competitive environment; all its stakeholders; and, last but not least, the Awakening Consumer, a rapidly growing, informed, influential consumer who passionately embraces purpose brands.
meet the awakening consumer
connect with them
A Brand Awakening is a four-step process that connects your brand’s purpose with the Awakening Consumer:
analyze
We begin with a deep dive. Our Situation Analysis phase thoroughly examines your brand, your targets, your competitors, and the internal and external forces that affect the environment in which you operate.
By the end of this phase, you'll have concrete knowledge of where your brand stands, how to motivate your audience, and what you have the right to say – and how loudly you can say it.
By the end of this phase, you'll have concrete knowledge of where your brand stands, how to motivate your audience, and what you have the right to say – and how loudly you can say it.
ideate
The creative process is, as everyone knows, elusive and difficult to describe. Each individual project is unique, but generally it tends to begin with a burst of conceptual thinking, which then naturally evolves into a more linear and strategic train of thought.
By the end of this phase, you’ll have a creative platform that will serve as the essential strategic insight from which all communication tactics will build.
By the end of this phase, you’ll have a creative platform that will serve as the essential strategic insight from which all communication tactics will build.
execute
Now we get precise and orderly. We identify, create and map the audience touch-points, ensuring that each one carries the insight that will motivate action.
By the end of this phase, you’ll have a holistic communications plan for achieving your business objectives.
By the end of this phase, you’ll have a holistic communications plan for achieving your business objectives.
evaluate
We benchmark, monitor and optimize our success against the goals that we initially set together.
